FOR IMMEDIATE RELEASE
NEWARK, NJ: Last Thursday, November 11th, Broken Clouds, the latest short film by award-winning, local filmmaker Yuri Alves, 26, premiered to a delighted, standing-room only audience of more than 500 at the Sport Club Português ballroom in the Ironbound section of Newark. Flanked by jumbo skytracking lights and welcomed by an 80 foot red carpet, hundreds of people lined up at the entrance around 8pm to experience an extraordinary evening of entertainment.
After an hour-long cocktail featuring Portuguese hors d'ouevres, the show's M.C., Bryan Cabo of DreamPlay Productions, thanked the event's supporters and introduced several special guests, who addressed the audience with a few brief remarks: namely, NJ State Assemblyman Al Coutinho, the Consul-general of Portugal Dr. Maria Amélia Paiva and the president of the Ironbound Business Improvement District, Dr. Seth Grossman, each of whom congratulated and celebrated the films presented and the event itself.
The screenings began with two 5-minute films celebrating the appeal of Newark, the Go Ironbound Video Tour and Brick City, each directed by Yuri Alves. They were immediately followed by one of two main showcase presentations: “Mano a Mano”, a 40 minute episode that Alves directed as part of the upcoming Portuguese television prime-time series Tempo Final. It did not take long for the audience to be gripped by the psychological and visual intensity of the story, which depicts one woman's shocking discovery of her dentist husband's long time infidelity.
Following a ten-minute intermission, the audience was treated to a truly unique musical mini-set by the band at At a Distance, who performed two engrossing tracks from the night's main presentation Broken Clouds. They were accompanied by a custom-prepared, synced video installation comprised of images from the world of Broken Clouds. The live show segued into the world premiere screening of Broken Clouds, a 20 minute short film recently completed by local, award-winning writer-director Yuri Alves. The film was shot in Newark and surrounding areas over a one and a half year period. It depicts the experience of a lone survivor in the aftermath of a mass extinction of life on the planet. The program concluded with a brief Q&A session with the director, the producer Igor Alves and the cast, Vinicius Vieira, Klemen Novak, Candace Janee and David Nash, who also provided interviews to various media outlets in attendance. Yuri Alves has begun to submit the film to festivals worldwide and was glad to announce that his first reply was a successful one: the film was accepted at the New Jersey Film Festival.
The cast, as well as audience and staff members also recorded short messages and feedback at the event, which were uploaded in real time to the Broken Clouds Facebook page: www.facebook.com/brokenclouds. Hundreds of people followed the evening's protagonists to two after-parties in the Ironbound, held at Mompou Tapas Bar and Hell's Kitchen Lounge. Finally, DreamPlay Productions, the event's organizers, donated ten percent of the door proceeds to the Wildlife Conservation Society at a lunch held on Sunday at Café Opção in the Ironbound. For more visit: www.facebook.com/dreamplayproductions.
For images, stills and/or additional information, please contact: Igor Alves, email@example.com.
Synopsis of Broken Clouds
In a not so distant future, plants refuse to grow, and life as we know it ceases to exist. A forsaken survivor (Vinicius Vieira) miraculously resists death, roaming past the decaying corpses and vestiges of our bygone world. Sustained by the memory of his lost lover (Candace Janee) he embarks on a mission to plant three seeds, which he is convinced have the power to restart life on this planet. His journey is further challenged by a tense encounter with another lonely survivor (Klemen Novak), who tests his resolve and sanity, each increasingly fragile amid the backdrop of human extinction.
For more: www.facebook.com/brokenclouds
About the Filmmaker
Yuri Alves is an award-winning filmmaker, writer, director, producer and editor of more than fifteen films. He has shot, directed and/or edited films, commercials and other projects for several production companies in New York and overseas. He directed and produced his first feature film at the age of twenty. Yuri is credited with being the first filmmaker to produce and exhibit a film about the September 11, 2001 terrorist attacks (screening “The Day the World Changed” on September 18, 2001 to an audience of 2500).
Yuri has won multiple awards at film festivals across the United States. His works have screened multiple times at the Anthology Film Archives and other venues in New York City, and his films have been twice named Official Selections at the New York International HBO Latino Film Festival. In 2007, Yuri was a semi-finalist in the Steven Spielberg-produced television show, ‘On the Lot’. The next year, Yuri’s comedic “High Hopes” was selected for the Cannes Film Festival’s Short Film Corner 2008. Also in 2008, Yuri co-founded, with his brother Igor, DreamPlay Productions, a multimedia and video production company, where he serves as Creative Director. In 2010, Yuri directed and helped edit two episodes, ‘A Armadilha’ and ‘Mano a Mano’ of the Portuguese RTP television series Tempo Final.
For more: www.yurialves.com
About DreamPlay Productions
DreamPlay, LLC is a multimedia production and marketing company, co-founded by brothers Igor and Yuri Alves. The creative team is linked to Newark and New York, and its background includes filmmaking, video production, motion graphics, broadcast programming, strategic partnerships, new media marketing, public relations, web development, music production, and 3D / animation. DreamPlay has produced more than fifteen independent films, music videos, live events, and won multiple filmmaking awards.
For more: www.dreamplaypro.com.