For several years, New York was the world's number one fashion capital, according to Global Language Monitor (GLM), a Texas-based analytical group that tracks word usage trends on the Internet to establish who is the number one fashion capital of the world. In 2009, New York lost its crown to Milan and regained its top place in 2010.
But success, at times, is sweet and short lived. In a statement on Wednesday by GLM, London has overtaken New York City as the Top Global Fashion Capital for 2011. For 2011, London moved up from its 2010 third place position to be named the world's fashion capital for 2011, thanks to two people: Kate Middleton and Alexander McQueen. The gown was actually designed by Sarah Burton for Alexander McQueen's fashion house. It was on April 29, 2011, that the public became aware that Burton was the actual designer of Prince William, Duke of Cambridge’s fiance, Kate Middleton’s wedding dress. Burton's labor came to the awareness of Middleton in 2005 at the wedding of Tom Parker Bowles, the son of the Duchess of Cornwall, for whom McQueen had designed the wedding dress for fashion journalist Sara Buys, his bride.
The importance of being named Fashion Capital is evident in its effects on the local economy such as in exporting and Production of fashion items, as well as yealy fashion events like fashion weeks, fashion fairs and fashion prizes serve to improve the economy, raising annual revenue, and creating a upbeat manipulation of the local economy, specially in the retail segment
Customarily, there have been four primary fashion capitals. They were called the "big four" included were New York City, London, Milan and Paris. However, the "big four" is often expanded to include other cities, such as Rome or Tokyo. As of 2011, London is now the top fashion capital of the world.
By Veronica Apsan
Last Saturday as apart of the press crew of Vejatv.com, a web television with a section dedicated to fashion and known for interviewing celebrities from around the world, we went behind the scenes and watched the photo shoot of next month’s front cover of MY LifeStyle magazine, the top Latin magazine in New York City.
Arriving early in the morning, the crew of Vejatv,com observed how a photo shoot evolves, from it’s early frenetic movement of it’s setup to a final, beautiful and sophisticated set catching the imagination not only of those that were there, but everyone that will eventually see the final product in next month’s, MY LifeStyle magazine. My job was to photograph the event for the Fashion Channel of vejatv.com.
As it turned out, this was not an ordinary photo shoot, but one focused on the beauty and elegance of Paraguayan model and actress Cindy Taylor, the chosen one for the front cover. Between sets, Cindy spoke about her life and how she evolved to be the person she is today.
According to Cindy, not everything that people read on the Internet was true and in doing so she explained the real reason why she came to the United States. A reason so unexpected and intriguing, that an entire book could be written about it. Cindy is searching for her long lost father and she yearns, as most daughters that have lost a parent would, to reconnect and find closure in their lives.
When George Roberts, the Fashion reporter of VejaTv, asked her why she became a model, she started off by explaining that it wasn’t like the “fairy tale dream,” She was not just spotted on the streets because of their beautiful looks; She decided to become a model and just wouldn’t take no for an answer. She persevered though many obstacles, bringing her to the success she enjoys today.
On that same day Veja Tv’s Fashion Channel interviewed almost everyone on set contributing to the Cover shoot. Karen Hoyos, last month’s cover model and wife of Alvaro Altamirano, President and owner of MY Lifestyle Magazine, was the host of the shoot and with her energetic and friendly personality managed the event. Karen Hoyos is one of the most recognized life style coach and speaker and has helped 40 million people through her seminars.
The photographer on site was Philippe Reynaud, a famous French photographer and former Calvin Klein Model, who was discovered at age 20 on the streets of Paris by renowned photographer Mario Testino. Philippe worked nonstop under a grueling sun to capture the essence of Cindy Taylor and make the next cover for My Lifestyle magazine a success,
Carlos Otero, well-known hairstylist and markup artist kept Cindy looking perfect for each shot.
Designer/Model Heather Payne was there to make sure each ensemble looked and fit perfectly. We briefly spoke about what made her want to make clothes, she said that if she could sell herself for 15 years by being a runway model, then she knew she could sell anything she was passionate about. Her active contemporary wear covered Cindy Taylor during the photo shoot.
Carlos Anaya, columnist for My Lifestyle Magazine and well known Journalist, Multimedia Produce and reporter for Univision Television, was interviewed; and then Carlos joined the crew of Vejatv.com and conducted his own interviews.
All in all, Veja Tv’s Fashion Channel had another successful day; the job was done. I enjoyed being the new official photographer for Veja TV and capture many great behind the scenes pictures. Soon there will be a cover shoot party for My Lifestyle Magazine that VejaTv.com will not miss!
Stay tuned Readers for the sequel of the MY Lifestyle Magazine Photo Shoot and Party.