PRESS CONTACT: Cassie Goldberg
FOR IMMEDIATE RELEASE
The Modern Gentlemen Announce Launch of The Perfect Part
New York, NY – September 16, 2013 – The Modern Gentlemen, a New York City-based company that aims to revolutionize the world of men’s grooming and styling products, announced this month the launch of a brand new styling tool for men.
The Perfect Part is a durable, stylish comb that any man can use to create a flawless side part. The design features two sturdy combs, bound by a spring-loaded lever, so that anyone can quickly achieve a straight line, every time.
Founder and inventor Travis Shevlin developed the idea for The Perfect Part in his New York City apartment based on his own personal need for the tool.
"I began gravitating toward what I like to call the ‘strong gentlemen’s side part,’ using a comb to part my hair every day, and realized it was taking me way too much energy and time to create a style that’s supposed to be a simple, classic look,” said Shevlin. “A light bulb went off, and the idea for the dual comb was born.”
Raising more than 25 percent of their $20,000 launch goal in just one week, The Perfect Part is currently in fundraising phase using the grassroots crowd funding platform Indiegogo.
“We’ve seen more and more urban men replicating the ‘Ryan Gosling’ look. With so many young, modern gentlemen adopting the classic side-part hairstyle, we know The Perfect Part will fill a need out there, just as it has for me,” Shevlin added.
Those interested in buying a comb can receive one once the campaign is fully funded by donating an amount as low as $20. Those with social media followings of more than 5,000 can receive one for free by promoting the campaign on their platforms using the campaign link and hashtag #ThePerfectPart.
To learn more and help fund The Perfect Part, visit http://igg.me/at/theperfectpart/x/4634157.
About The Modern Gentlemen:
The mission of The Modern Gentlemen is to make it simple for men to achieve a sophisticated, modern look by revolutionizing the world of men's grooming and styling products. Their debut creation, The Perfect Part, allows men to achieve their perfect hairstyle in three easy steps. To learn more, visit The Perfect Part on Indiegogo, as well as on Twitter, Facebook and Instagram.