When planning a wedding, today’s couples would like the marriage celebration to be an expression not only of their strong commitment to each other, but to also be a reflection of their values and personal style. Every detail of that special day is carefully considered and each decision projects a certain image of the bride and groom-to-be as well as of the event itself.
From the moment the date is set and the save-the-date cards are mailed, paper quality, design and presentation do more than announce and document upcoming nuptials; stationery plays a crucial role in defining a wedding’s style and, for guests, creates a sense of the excitement and anticipation of the occasion.
"Aspen" Chloë B Collection Crane & Co.
Attractive Choices
To make the selection as easy and enjoyable as possible, Crane & Co., the nation’s leading stationery company, is introducing Chloë B., an updated approach to traditional wedding invitations. Featuring a collection of 24 wedding sets created by a consortium of talented designers, the Chloë B. wedding album combines the exquisite style and quality a bride would expect from Crane at a more accessible price.
Traditional designs are updated with stylish lettering, motif and monogram options and paired with a choice of 17 ink colors to create invitations that allow a couple to express their personalities in the most appealing way possible.
Chloe B. offers the bride and her intended a range of design choices. Couples may choose to embrace the botanical trend by incorporating nature-inspired graphics such as leaves, flowers, blossoms and branches. Two eco-friendly sets are available for couples who would like to demonstrate their commitment to the environment. Papers for these designs are made with 30 percent post-consumer recycled materials, and are certified by the Forest Stewardship Council for their environmentally responsible production. Postcard replies and single envelopes are included to reduce the use of paper and many other papers within the collection are Green Seal certified.
In response to the ever-growing popularity of destination weddings, the album has new options perfect for every wedding style and location. Whether the wedding will take place in a garden, at a snowy mountain top, by the ocean at sunset, or at a country inn fifty miles from the bride’s home, the collection presents designs in keeping with the wedding’s locale.
The innovative Chloë B album offers brides complete wedding sets, including save-the-dates, invitations, reception cards, within-the-ribbons cards, reply sets and thank you notes. Coordinating options include folders, direction cards, programs and personalized napkins.
“We are very pleased to offer this exciting opportunity to our brides,” said Megan Kuntze, Crane’s Brand Director. “Crane wedding papers have always been a favorite of discerning brides, and now with Crane’s Chloë B. collection, even more brides can mark their special occasion with Crane’s timeless elegance.”
Invitation Etiquette
To ease any doubts or concerns about selecting the perfect stationery, Crane is releasing the 21st-century edition of The Wedding Blue Book to guide brides through the etiquette of wedding correspondence. Expanded to address current and emerging trends in save-the-date cards, commitment ceremonies, wedding programs as well as religious and cultural considerations, the book features an easy-to-use format with more sample designs and examples of wording as well as an extensive selection of traditional and contemporary typestyles.
Letitia Baldridge, the nation’s leading etiquette authority, said of the new Wedding Blue Book: “Greatly needed? Crane’s Wedding Blue Book, that’s what’s needed. Today’s world is in such a state of befuddlement regarding the dos and don’ts of behavior, it’s a joy to see the old traditional rules honored, but updated to make things work better. Thankfully, there’s a new elasticity in invitational language that is based on efficiency without sacrificing kindness.”
As proof that a 200-year-old stationery company can further embrace emerging technology, Crane recently launched two blogs – with links provided at www.crane.com – to communicate with consumers in the Internet age. Ms. Bliss by Brandi Safford, a newly engaged member of Crane’s PR team, engages readers with “adventures in life, letters and wedding planning.” The Crane Insider, written by Peter Hopkins, Crane’s Historian, gives readers a behind-the-scenes look “at this great American company, along with tips, trends and tales from the ultimate Crane Insider.”
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