June 13, 2011 - New York - VejaTV.com , a video sharing site, broke the 100,000 mark on the alexa.com internet ranking system, making it the most visited Portuguese language site in the world, outside of Brazil and Portugal. This calculation is based on its’ historical traffic of the last 3 months accumulated by alexa.com an Amazon.com company. Alexa considers the average page views for each visit and how many unique visitors have entered a website. Though not a 100% perfect tool, it is a benchmark for tracking Internet marketing accomplishment. It is updated daily and the scale starts at 1 as the highest and most trafficked website.
A related website, Ofio.net, associated with Alexa.com, reduces the data to sites in the Portuguese language located outside of Brasil and Portugal. Ofio.net collects from the alexa.com database, all sites in the Portuguese language that are created and hosted outside of the original county, such as Brazil, Portugal, Cape Verde, etc. In this manner an advertiser can locate all Brazilian or Portuguese web sites in the United States for their advertising campaign.
In recent years, advertising strategy has gone though great changes. In the past, advertising on the television station and local community newspapers of a foreign country was enough, but these days as the Internet takes over, these sources are losing their attraction and visitors. Now is the time for advertisers to change their strategy and tallocate their ad revenues to include web advertising in their yearly budget.
Currently advertisers in the Portuguese language communities are in a quandary: to continue advertising on traditional television and community newspapers or to begin an aggressive Internet campaign. Their problem is that advertisers are easily fooled by an attractive web site, which look and feel as if they are successful, when; in fact, it is all an illusion, similar to the wizard in the Wizard of OZ. Only when you can peel away, the fancy artwork and see the activity behind the curtain, will you be able to determine if the website is truly viable and your advertising money will not be thrown away. This is the precise purpose of Ofio.net. Using Ofio.net, an advertiser is be able to accompany the historical traffic of a specific website and compare it to its competitors enabling an informative choice before depleting a limited advertising budget.
Ofio.net is an online measure of all the websites based on the historical traffic of the last 3 months by Amazon (alexa.com). It considers the average page views for each visit and how many unique visitors have entered a website. It is updated daily and the scale starts at 1 as the highest and most trafficked website. vejaTV.com is #1.
For instance, as at 13th of June 2011, Google.com has an Alexa web traffic rank of 1, Facebook.com closely followed Google with a rank of 2 and Youtube.com with an Alexa ranking of 3. It means that the lower your Alexa rating or ranking, the more popular is the website. Understand clearly that the higher the alexa.com or ofio.net ranking, the worst, in terms of visitors, is the site.
There are some 28,000,000 million web sites listed in Alexa and that number is growing geometrically. If a site ranks, 24,000,000 it means that there are 24,000,000 web sites ahead of it, and it is considered a negligible web site, as very few visitors have stopped there. The closer you reach to 100,000 the better your site is. When it reaches 100,000 it is among the best in the world with significant visitors to make any advertiser happy.
Vejatv.com is the only Portuguese Language site that has reached this historical marker. It is interesting to note that vejaTV.com is also ranked 13,858 in the U.S., 24,631 in Brazil, 13,123 in Miami and 1,564 in New York (on June 13, 2011).