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The Commercials of Super Bowl XLV:
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The Commercials of Super Bowl XLV:

February 7, 2011, 7:23 pm
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The Biggest Ads from the Biggest Game
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The Commercials of Super Bowl XLV:

By Keisha Allisse

    If you’re like me and weren’t emotionally involved in last night’s Super Bowl, you might have had a little more fun watching the 30-second bits than the three hour game. My take on the best (and worst) entertainment under a minute:


Doritos: Great cringe-worthy fun. Decidedly the best of the company’s multiple Super Bowl entries.








Pepsi Max: Physical humor can be funny, but this spot which featured an abusive girlfriend punishing her boyfriend into healthy eating made me throw the penalty flag. And as a black woman, nothing’s more tiring that seeing the ‘angry’ caricature being trotted out on the most watched show of the year.


Lipton Brisk Iced Tea: The first of two appearances by Eminem (the commercials’ MVP, if you will). In this one, a Claymation version of the rapper glides through a whirling dervish of a set, claiming that he doesn’t do commercials, but this one makes you glad he did.


Bridgestone: Any office drone’s nightmare: an employee sends an e-mail to a colleague only to be informed that he hit ‘reply all’. What results is what any person would do in the same situation…if they could do that in the same situation. 









introduces their new tablet with an Orwellian inspired love story, taking their cues from the groundbreaking Apple commercial from 1984 (the year and the book.)








Super 8: the only movie trailer that made me sit up and watch. Steven Spielberg. J.J. Abrams. Nuff said.








Sealy Posturepedic: the sexiest commercial from the Super Bowl (sorry, Kim Kardashian) goes to show that you don’t need a whole lot of skin or suggestion to make your point (with nice vocals from Carmen McRae.)








Audi: what would happen if inmates broke out of Club Fed?








Groupon: I’m not sure this commercial strikes the right chord. Imagine if instead of Tibetans, they talked about how hungry Ethiopian children are, but thank God we get to eat Ethiopian cuisine at discount? Not offensive, just not funny. And what’s Timothy Hutton doing there?








Stella Artois: Academy Award winning actor Adrien Brody plays a French torch singer…why?








Chrysler gives an engrossing shout out to Detroit with an assist from hometown favorite, Eminem. The car maker envisions the city as a Phoenix rising from the ashes with fury and fire. Very cool.








Verizon: The ‘can you hear me now’ guy finally answers his own question.

Author: Keisha Allisse
Keisha is a freelance writer currently living in New York City. She formerly worked in the nonprofit sector for a walking/biking advocacy group and then later for a small theater company. She worked in the finance department of a NYC-midtown based theater organization before leaving to pursue writing full-time.
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The Commercials of Super Bowl XLV:
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Monday 07 February 2011

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