FOR IMMEDIATE RELEASE
NEW YORK, April 9. Continental Airlines (NYSE: CAL) and Red Bull New York today announced that Continental Airlines will be an official sponsor of Red Bull New York and Red Bull Arena – the team's new 25,000-seat stadium in Harrison, N.J. Continental Airlines will also be the team's exclusive airline sponsor.
"We are excited to announce our new partnership with Continental Airlines," said Red Bull New York Managing Director Erik Stover. "Continental Airlines is one of the world's elite airlines, and we expect that this will be the beginning of a long-lasting relationship between Red Bull New York and Continental."
"We are very pleased to be able to partner with the Red Bulls," said Mark Bergsrud, Continental's senior vice president of marketing programs and distribution. "The sponsorship will enable us to build upon our existing promotional activities within the community. Their impressive new facility offers a great environment to talk more directly to our core customers about our product and extensive service out of the New York area."
In addition to traditional sponsorship elements, the agreement includes joint marketing fan promotions and access to a variety of exclusive Red Bull experiences made available to OnePass members on the Continental Airlines OnePass Auction Web site.
About the New York Red Bulls: The New York Red Bulls is one of 16 teams that comprise the top-flight professional soccer league in the United States – Major League Soccer. On the pitch, the team is led by captain Juan Pablo Angel, a former Premiership striker and finalist for the 2007 League's Most Valuable Player award, and new head coach Hans Backe. The team recently kicked off its first season at their new home, Red Bull Arena, the premier soccer facility in the United States located in Harrison, N.J. The 25,000-seat stadium features a dynamic form roof that covers all of the seating and features 30 Skyboxes, three premium clubs, two retail outlets and a Kentucky Bluegrass field. Red Bull Arena is privately funded stadium and owned by Red Bull GmbH, an Austrian company that produces the world's leading energy drink. For more information or to purchase tickets, call 1.877.RBSOCCER or log onto www.newyorkredbulls.com.
About Continental Airlines: Continental Airlines is the world's fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,500 daily departures throughout the Americas, Europe and Asia, serving 133 domestic and 135 international destinations. Continental is a member of Star Alliance, which overall offers 19,700 daily flights to 1,077 airports in 175 countries through its 26 member airlines. With more than 41,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with its regional partners, carries approximately 63 million passengers per year.
Continental consistently earns awards and critical acclaim for both its operation and its corporate culture. For nine consecutive years, FORTUNE magazine has ranked Continental as the top U.S. airline on its "World's Most Admired Companies" airline industry list. For more company information, go to continental.com.
SOURCE Continental Airlines