MAYOR BOOKER RECEIVES “SHORTY” AWARD FOR TWITTER MICROBLOGS
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MAYOR BOOKER RECEIVES “SHORTY” AWARD FOR TWITTER MICROBLOGS

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March 4, 2010, 7:09 pm
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AWARD RECOGNIZES MAYOR’S USE OF SOCIAL MEDIA TO CONNECT WITH CONSTITUENTS
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Mayor Cory A. Booker announced today that his Twitter microblog has won the 2010 government category, during the second annual Shorty Awards ceremony which was held at TheTimesCenter in the New York Times Building in New York City last night. The “Shorty” Award is the Twitter equivalent of Hollywood’s Oscars and television’s Emmy Awards. The “Shorty Awards” was hosted this year by CNN’s Rick Sanchez and partnered with sponsors including PepsiCo for the Innovaton category, Marketwire for the Journalist category and Porter Novelli for the Advertising category.

 
The “Shorty Awards” honor the best people and organizations on Twitter, in 28 categories, ranging from News to Cultural Institutions to Humor. Several of the award recipients included Suze Orman (Finance), Rachel Maddow (Journalism), and a special humanitarian Shorty Award to Haitian TV presenter Carel Pedre for tweets that shedded light on the devastating earthquake in his country.
 
Mayor Booker was recognized for his @Cory Booker account. Runners up in the “Government” category included NASA, Virginia State Parks, NavyNews, the U.S. Marine Corps, and Israel Los Angeles.
 
Mayor Booker’s Twitter microblogs were cited for their timeliness and importance in assisting residents with snow removal during blizzards that impacted New Jersey’s largest City. Through Twitter, Mayor Booker was able to connect residents with snow removal resources and alert response agencies to areas in need of action. Required to give his acceptance in Twitter’s 140-character maximum, Mayor Booker read his remarks from his phone and said, “Newark is rising thanx 2 the power of people working together. Thank u Twitterverse & Tech Corps 4 unifying people 4 inspiration & justice.”
 
Mayor Booker has been an active Twitter microblogger since August 11, 2008 and currently has 1,076,008 followers. In July 2009, Mayor Booker announced the formation of the Newark Tech Corps, a working group of technology sector founders and executives, who teamed up with Newark Leadership to activate and amplify the social Web to accelerate positive change in Newark and beyond. Designees from LinkedIn, Ning, Ustream, Causes and Seesmic have joined Mayor Booker to harness new media platforms, experiences and connections to elevate local, national and global engagement with Newark’s residents, schools, social services and businesses.
 
“Twitter is part of the new frontier of communication,” said Gary Kebbel, Knight Foundation’s journalism program director. “This year’s Shorty Award winners share the ability to spread news and information, and to engage people individually and globally, in innovative ways. They’re doing the kind of creative communicating that Knight Foundation seeks to support and advance.”
 
The “Shorty Awards” ceremony featured a live performance by the Reduced Shakespeare Company, acceptance speeches by winners in other categories including personal finance expert Suze Orman, CNBC journalist Rachel Maddow, along with an appearance by Sesame Street’s Grover. William Shatner congratulated the winners via video and read some of his own favorite tweets from @sh*tmydadsays, which is being turned into a TV pilot by CBS with Shatner in the lead role. In all, 34 awards were given across the 28 categories, including several new ones. Janis Krums received a Real-Time Photo Shorty Award for his camera phone shot of U.S. Airways flight 1549 crash in the Hudson River last year.
 
The awards were created by Sawhorse Media and made possible with support from the John S. and James L. Knight Foundation. This year, voting opened in early January, quickly making the second annual “Shorty Awards” a consistent top trending topic on Twitter. Voters publicly nominated the best people and organizations on Twitter across official and crowd-sourced categories.
 
“The Shorty Award winners show that you can make a big impact with few characters,” said Gregory Galant, the CEO of Sawhorse Media, which created the Shorty Awards. “We’re thrilled to see so many concise communicators fly in from around the world to accept their awards.”
 
Finalists were narrowed down in February and then, for the first time, the winners were chosen from the finalists by a combination of the popular Twitter vote and judging by the Real-Time Academy of Short Form Arts & Sciences. Academy members include Kurt Andersen, Alyssa Milano, MC Hammer, Joi Ito, Craig Newmark, David Pogue, and Jimmy Wales.
 
For more information about the second annual “Shorty Awards” you can visit their website at www.ShortyAwards.com
 
For information about any City of Newark program or policy, contact the Non-Emergency Call Center at (973) 733-4311.
 

 

Contact:          Press Information Office: (973) 733-8004

                        E-mail: Pressoffice@ci.newark.nj.us 

                        Porter Novelli - Lisa Gruber: (212) 601-8358

                        Knight Foundation - Marc Fest: (305) 908-2677

Author: Arthur Lewis
Arthur Lewis is a independent journalist who has written for periodicals in the U.S., Canada, England and Australia. His interests are varied and he is currently "following the waves" in Hawaii.
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MAYOR BOOKER RECEIVES “SHORTY” AWARD FOR TWITTER MICROBLOGS
MAYOR BOOKER RECEIVES “SHORTY” AWARD FOR TWITTER MICROBLOGS
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